About Us

About

Founded in 2001, Henson Consulting, Inc. (HC) is an award-winning, full-service Chicago boutique PR agency composed of talent from leading global public relations firms and America’s top newsrooms. HC works with some of the biggest and best brands in the country, providing superior strategy, first-rate creativity and high-impact results in broadcast, print and online media in the U.S. and abroad, through compelling partnerships, premier events and digital programming.

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At HC, we develop big ideas that raise the visibility of our clients for their target audiences – in the press and among consumers. We understand the importance of providing the highest level of service to our clients, and at the onset of each project, work with our clients to identify key program objectives and recommend communications tactics that provide both impact and value.

Our staff develops strong, meaningful relationships with clients and the media alike. Many of our clients see us as a true extension of their internal brand teams and include us in ongoing strategy discussions, planning and implementation of overall brand campaigns. We deeply value and appreciate that role. We’re also equally as comfortable working alongside other agency partners to build the absolute best results for each client.

Unlike most traditional big agencies, we give you direct day-to-day interaction with the senior-level PR strategists on your business. As an independent agency, we have the unique ability to be selective about new client projects and the companies with which we work. We engage with clients when we have a true passion for their business and a deep connection with their brand.

HC has worked to cultivate a unique culture propelled by kindness, and we demonstrate that in the way we treat our clients, media contacts, industry colleagues and each other, which isn’t always a common business practice today. When making hiring decisions, we look for seven core values (kindness, smarts, creativity, passion, hustle, authenticity and accountability) to ensure our team is comprised of not only the most talented PR professionals, but also a supportive group of colleagues that truly works as a cohesive team.

Our Capabilities

BIG IDEA DEVELOPMENT

HC knows what it takes to really grab the attention of local and national media for our clients. Through frequent, all-agency brainstorms and with a knack for creativity, the HC team is always developing big ideas for every client.

Media Relations

Top reporters, producers and on-air talent from the nation’s premier news desks and newsrooms know and trust HC as an agency that “gets it.” With connections nationwide, HC is always on top of telling client stories to top media contacts.

EVENTS

Clients turn to HC for large-scale events, from NY to LA and everywhere in between, including Oscar and Emmy red carpets, celebrity gifting lounges, civic and corporate press conferences, restaurant openings and more.

CELEBRITY

HC expertly leverages household celebrity names to build bridges to consumers. Our contacts include A-List actors, musicians, directors and producers, talk show hosts, network anchors, all-star athletes, celebrity chefs and reality stars.

INFLUENCER ENGAGEMENT

To reach targeted audiences for our clients, HC accesses its vast network of influencers – from nutrition and hospitality, to entertainment and business – and engages trusted voices proven to influence public opinion and purchase decisions.

VIDEO PRODUCTION

Whether it’s developing a brand video for a social channel, creating an e-newsletter or building a fun campaign, HC has every tool to assist clients in putting together creative, entertaining video assets including copy editing, development and proofing.

STRATEGIC PARTNERSHIPS

Clients entrust HC as investors in their brand identity, and we work diligently to connect them with businesses, charities, CEOs, chefs and vendors that can broaden and enhance their reputation among key stakeholders.

BRANDING & DESIGN

Our award-winning in-house creative team conceptualizes and develops branding that tells our clients’ stories in a new way. HC’s design capabilities include logo development, identity collateral, invitations, posters, signage and more.

WEBSITE DEVELOPMENT

HC can express any client’s brand and messaging through website creation or updates. We can take you through the process of identifying potential users, creating a sitemap, developing a solid user experience (UX), wireframing and design.

SOCIAL & DIGITAL CONTENT

Writing, editorial planning and content creation are among HC’s assets, enabling us to generate engaging content for all brand channels, from internal and external communications, to social media platforms and websites.

CAUSE-RELATED MARKETING

Kindness is part of our culture, and HC’s non-profit branch, HC3, connects big name brands with non-profit organizations in Chicago and nationwide. It’s a privilege and priority to continue giving back in our community and across the country.

COMMUNITY RELATIONS

HC always has an ear to the ground on what is happening in the Chicago community and surrounding suburbs. With connections city- and state-wide, HC is always building and enhancing its relationships in Chicago to better serve clients.

Our Office

Located in the popular Loop District, our office is situated right on the iconic Chicago river with views of historic architecture from the remarkable Wrigley Building to the Merchandise Mart right across the street. With easy access to several downtown neighborhoods, we’re happy to be surrounded by a mix of other businesses, restaurants, bars and residential buildings.