Land O’Frost, Taps HC for its Creativity

Land of Frost (LOF), the nation's third largest lunchmeat brand, recently selected HC to develop and implement a comprehensive consumer and corporate reputation public relations campaign to build awareness of its consumer and corporate brands nationwide. The consumer campaign will focus on building LOF's brand preference and brand loyalty among key consumers by leveraging a variety of platforms including traditional media relations, social networking and digital communications. The corporate reputation campaign will focus on highlighting the company's rapid growth through a variety of B2B initiatives including a corporate media relations campaign, executive visibility efforts and implementation of an awards and rankings program.

» Posted: Wednesday, August 26, 2009