Western Pistachio Association Renews HC Contract

Following a successful six year term as the agency of record for the Western Pistachio Association (WPA) HC was asked to re-pitch the WPA account after the organization voted to fund its largest-ever marketing and public relations program for implementation in 2009-2010. HC was selected and awarded the business (over one of the largest global public relations agencies) after delivering comprehensive and strategic program recommendations that incorporated new media, social networking and traditional tactics to highlight the WPA's groundbreaking health and nutrition research. HC will continue to promote the overall health and nutrition benefits of pistachios including heart disease prevention, chronic disease prevention, diabetes management and weight control.

» Posted: Wednesday, August 26, 2009