HC Gives IETF Brand Mark a Makeover

Henson Consulting recently completed a complete redesign of the International Essential Tremor Foundation (IETF) brand identity.

The new logo developed by HC incorporates a visual representation of a well drawn Spirograph (one of the primary diagnostic tests to determine if an individual suffers from essential tremor), which is intended to make the organization very approachable to individuals and families affected by essential tremor. It also includes a new lowercase typeface to create a less formal feel for the brand mark and helps move it away from the serious tone and medical feel of its old logo and incorporates the IETF website address to build better awareness for where people can go to seek out more information about the organization and/or essential tremor disorder.

» Posted: Friday, February 20, 2009