Carol Singerman
Video Projects and Event Management

Carol Singerman joined Henson Consulting in 2007 and manages video projects and client events. Carol began her career at ZS Associates, a management consulting firm based in Evanston, IL as assistant meeting coordinator. During her tenure at ZS, Carol aided in the planning and execution of sales training meetings for Abbott, Bayer, Eli Lilly, Merck and Pfizer.

After three years, Carol was invited to join a newly developed division of then, Infinity Broadcasting, later CBS Radio. During her nearly 11 years with CBS, she worked with over 600 radio and television stations across the country in developing events and off-air promotions over a broad spectrum of formats. Carol developed cross promotions with celebrities and consumer products that raised both listenership and sales.

Carol left her position as vice president of operations and sales to join Edelman Public Relations Worldwide as diversified services manager of meetings and events. While at Edelman she planned corporate meetings for multiple divisions of Johnson & Johnson, Schering-Plough Animal Health and Eli Lilly. Carol also coordinated multiple press conferences and developed and managed a multi-city, mobile marketing tour for ING Financial Services.

In September 2007, Carol founded ProActive Productions, a boutique firm specializing in the conception, planning, execution and management of corporate events and meetings. After teaming up with HC on a myriad of events, she joined the agency.

Singerman received a B.A. in Mass Communications from Penn State University in Erie, PA.