HRHC & Metromix: Lollapalooza '08
Strategy
- Promote Hard Rock Hotel Chicago (HRHC) and Metromix.com - the venue and presenting sponsor of the exclusive VIP Music Lounge - as the "go to spot" for Lollapalooza 2008
Creativity
- Designed contemporary room layout (with Metromix.com-branded step and repeat) and secured fun "rock star" activities (i.e. RockBand) for the Metromix.com Music Lounge
- Worked with Apple to secure multiple iMac computers for all Music Lounge attendees to utilize and simultaneously promote website
- Pitched pre-, during- and post-event print, broadcast and entertainment media with items on band traffic, celebrity appearances and fun gossip
- Teamed up with Lollapalooza bands to encourage "preview" performances exclusively at HRHC
Results
- Generated more than 70 unique media placements reaching approximately 158,252,300 people; both clients were mentioned in the majority of the Music Lounge media coverage seen across local and national print, broadcast and online outlets
- HRHC and Metromix.com were featured on 8 broadcast segments across three local networks (WGN, CBS and FOX) and received a total of 1,421,515 media impressions
- Live morning broadcast segments on CBS and FOX featured two Lolla bands, Your Vegas and Tally Hall
- Media hits were seen in publications including: Life & Style, In Touch, New York Daily News, Red Eye, E! Online, People.com, RollingStone.com, ChicagoSunTimes.com, blog site PerezHilton.com and more
- Lollapalooza and Music Lounge content on Metromix.com lead to 1.7 million incremental page views August 1-7
