AskSunday.com

Strategy

• Establish and build brand awareness about new 24/7 online concierge service, AskSunday.com and its time-saving services
• Differentiate AskSunday.com from competitors already established online Generate traffic to website to increase consumer awareness and trial

Creativity

• Pitched an exclusive to LA Times profiling a user that showcased how AskSunday.com works
• Leveraged LA Times placement to secure other high profile stories nationally and internationally
• Established relationships with key national media to keep AskSunday.com top-of-mind when stories about outsourcing or time management arose

Results

• Earned the "Top 2" spot on TIME Magazine's 2007 Best Websites of the Year list, as well as two unique, in depth TODAY Show segments
• Secured more than 50 print & broadcast hits including international and national placements with CNN, CNN International, Associated Press, London Times and BusinessWeek, among others
• Media efforts reached over 100 million consumers and brought an onslaught of new customers to AskSunday.com (created a "wait list" situation for website due to overwhelming demand)