HC Trends of the Week

Each week, HC compiles hot news to know in our Trends of the Week feature.

HC CHICAGO HOT LIST.

Happy Halloween, Chicagoans! There are a few types of people on tonight’s spooky (weekday) holiday—those who eagerly wait for trick-or-treaters at their doorstep, those who stay in and turn on whatever scary movie they can find, and those who hit the town. You’ve got options, and Chicago’s got you covered.

[Chicago Tribune]

[Chicago Tribune]

Now that October’s almost over, the beer fests must be slowing down, right? Of course not, so here’s another. On Nov. 4, Chicago’s original craft beer fest, BeerHoptacular, will have over 150 craft beers, food trucks, and plenty of other things to support you not following your diet. Cheers!

[BEERHOPTACULAR]

[BeerHoptacular]

New restaurant alert! The Moonlighter (Logan Square) opens Wednesday, Nov. 1, providing the neighborhood with a casual-American spot, complete with fireplaces for the winter and a string-lit patio for the other 3 months of the year. The burgers look great and it’s dog-friendly, so we’re in.

[Chicago Eater]

[Chicago Eater]

TECH TIDBIT.

Speaking of spooky, Amazon now has a service that allows couriers to unlock your front door. The service is called Amazon Key and relies on their new Cloud Cam and compatible smart lock. Since Amazon Prime began 12 years ago, Amazon has made massive strides to make deliveries as fast and convenient as possible. In an obvious next step, the company wants couriers to deliver packages safely within your home. The service has multiple parts, but relies heavily on Amazon’s Cloud Cam to ultimately unlock the door for couriers. Though the service embodies Amazon’s mission to be as customer-centric as possible, will Prime customers trust the company with the keys to their homes? As of now, Amazon is only using their own employees as couriers. Consequently, the program will only launch in 37 cities, but plans to expand. The news brought some harsh and hilarious reactions from Twitter.

[Twitter]

[Twitter]

CAMPAIGNS WE LOVE.

CoverGirl cosmetics has announced the end of an era, changing the iconic 60-year slogan, “Easy, Breezy, Beautiful” and replacing with a brand-new tagline: “I Am What I Make Up.” For years, CoverGirl cosmetics was a Procter and Gamble (P&G) brand operating under the larger consumer product umbrella. In 2015, a large portion of P&G’s beauty business was sold to Coty for $12.5 billion, including CoverGirl, and the brand has evolved to redefine what it means to be a CoverGirl today. The new tagline aims to inspire people to embrace their unique identities and unapologetically create any version of themselves through makeup. #IAmWhatIMakeUp celebrates the power of every individual to create who they are and who they want to be.

[Cover Girl]

[CoverGirl]

QUOTE OF THE WEEK.

[Pinterest]

[Pinterest]

ARTS & ENTERTAINMENT.

The popular political drama, House of Cards, will not see its seventh season as Netflix decides to cancel. No more than 24 hours after a controversial allegation accusing Kevin Spacey of sexually harassing a 14-year-old Anthony Rapp in the 80s, Spacey seemingly attempted to distract from the shock of this horrifying image by coming out as a gay man. As quickly as Spacey came back with this ill-timed response was Netflix to pull the plug on the 5-time Emmy nominated program. Some sources claim that the show was scheduled to conclude after the sixth season, regardless of the Spacey allegations. Yet, as those who once felt silenced in fear continue to shed light on this disturbing trend in Hollywood, it’s no surprise that an event of this sort would bring the once-successful show to a close.

[CNN]

[CNN]

HC Trends of the Week
HC Trends of the Week