Each week, HC compiles hot news to know in our Trends of the Week feature.
HC CHICAGO HOT LIST.
As of yesterday, Chicago is up yet another taproom. Off Color Brewing’s Mousetrap Taproom opened in Lincoln Park, and the place looks promising. There’s 16 beers on tap, and while no food will be served, guests are allowed to bring some in or order off their “pizza phone.” Don’t have to ask us twice.For a way to support local businesses each month, visit the Handmade Market at Empty Bottle in Ukrainian Village. Entry is free, so grab a morning mimosa at the bar, wander through the market, and check out some of Chicago’s most creative artisans. Thumbs up for sustainable shopping! Every time we turn around, something cool has opened in Fulton Market — and this week is no different. If you haven’t yet spent your night at the pinball machines, bets wagered, beer in hand, West Loop’s trendiest area has just opened a new location of Emporium that you should check out this weekend.
A [?] Just Want to Type A #
That title may be confusing for those not suffering from Apple’s current letter “I” bug. Users found that typing the letter “I” auto-corrects to the letter “A” with a Unicode (e.g., A [?] or A #). Strangely enough, Apple has not completely resolved the issue, but has provided a temporary solution. The bug is affecting iPhone, iPad, and iPod Touch devices that are running iOS 11.1 and is disrupting sentences on iMessage, Twitter, Instagram and more. Users are not happy and are anticipating a full solution as soon as possible. One thing is for sure, the letter “I” will never be taken for granted again.
CAMPAIGNS WE LOVE.
McDonald’s in the United Kingdom is running an intriguing out-of-home campaign that targets commuting drivers. The fast-food chain is using Google Maps to monitor traffic and adjusting digital billboards depending on traffic flow. During the day, the digital billboards feature photos of the classic Big Mac Burger; however, during evening commute hours, the billboards change to an image of the Golden Arches. McDonald’s hopes that the new targeting strategy will motivate drivers to pull over and pick up a hamburger on the way home, a reward for being stuck in traffic.
QUOTE OF THE WEEK.
ARTS & ENTERTAINMENT.
Following an L.A. Times article knocking Disneyland for allegedly exploiting its flagship hometown of Anaheim, CA, Magic Kingdom officials temporarily banned the outlet from covering advanced screenings of Disney Films, citing the unfair and “predetermined narrative” as their motive. Fortunately for the L.A. Times, many news outlets are choosing journalistic independence over corporate commandeering as they stand in solidarity with the Times. Hoping to garner support from the larger national outlets, boycotters will withdraw what they call “free advertising” through write-ups and reviews for Disney films. Until the L.A. Times suspension is lifted, journalists will continue their efforts to mitigate the precedent set by Disney.