Each week, HC compiles hot news to know in our Trends of the Week feature.
HC CHICAGO HOT LIST.
On Thanksgiving Eve, Black Wednesday or whatever you call it, Chicago has some specials that you won’t want to miss out on. Find out where you can “pregame” Thanksgiving this year with all your friends in town.Not staying in town for the holiday? Cold temperatures and packed airports may lead to a lot of time spent in the airport. Luckily, Eater made a list tailored for us Chicagoan flying out of O’Hare or Midway. If comfort is more of your concern, check out the Everygirl’s guide to traveling stylishly and comfortably.
Twitter Confirms It’s Testing a Tweetstorm Feature
Twitter has confirmed that it’s testing a “Tweetstorm” feature, better known as a “thread,” among select platform users. This isn’t the first time Twitter has taken a common user behavior and turned it into an official product (re: the Quote Tweet). The “Tweetstorm” will help users easily share threads of tweets with a “tweet all” button. Tweetstorms are commonly used to tell funny and informative narratives, connect facts regarding breaking news, or explain politics.
CAMPAIGNS WE LOVE.
Jägermeister is undergoing a complete rebranding to become a more “inclusive” drink. Earlier this year, Jägermeister rolled out the first phase of the rebrand with a new campaign entitled “Be The Meister” in an attempt to shift the focus back to the liquor’s German heritage. The second phase included new broadcast, digital video, extensive social media, a revamp of Jägermeister’s drink strategy and new in-store and bar activations. Jäger has shifted the brand’s focus to 21 to 29 year-olds, with a heavy emphasis on the “sweet spot,” ages 21 to 24. The new positioning targeting millennials aims to get consumers to reconsider Jägermeister as premium brand.
QUOTE OF THE WEEK.
ARTS & ENTERTAINMENT.
November is National Veterans Month and a time for Americans to honor the veterans that have fearlessly and selflessly serviced our nation. Golden State Warrior front man Stephen Curry has especially stepped up to show his respect and appreciation for veterans this month. Using his social media channels, he has called out major issues impacting veterans such as the broken VA medical system, the often under-recognized post-traumatic stress disorders that impact many veterans, homelessness, and unemployment. Curry encourages his audience to follow suit and have “a conversation about the actual ways that we as civilians, as their fellow Americans they’ve fought to protect, can hold up our end of the bargain.”