HensonConsulting_PR_Chicago_LISA app

HensonConsulting_PR_Chicago_LISA app

Challenge

Introduce LISA, an on-demand beauty app offering hair, skin, nails and massage services to clients at their desired location, to the Chicago market, and educate both prospective beauty artists and clients about the unique benefits of the app, including convenience of services and flexible pricing.

Results

In the first three weeks of the launch, HC garnered nearly 16 million impressions across top-tier online and broadcast outlets, including ChicagoInno, Chicago Business Journal, Chicago Tribune, Crain’s Chicago Business, WGN-AM and Built in Chicago, among others.

Relying solely on word-of-mouth and earned media, the app had 2,250 downloads in its first three weeks.

HensonConsulting_PR_Chicago_LISA app