HensonConsulting_PR_Chicago_Mariano's

HensonConsulting_PR_Chicago_Mariano's

Challenge

Position neighborhood grocer, Mariano’s, as a local hangout, unique shopping destination and innovative culinary experience within Chicago’s various communities.

Results

Secured an exclusive business story in the Chicago Tribune Business Section surrounding Mariano’s exclusive partnership with Food Network star, Jeff Mauro’s product line, Pork & Mindy’s.

Coordinated an exclusive interview in the Chicago Tribune Food & Drink Section with Mariano’s Executive Chef and Vice President of Culinary, Ryan LaRoche.

Secured TV segments and lifestyle features with reality star Kathy Wakile in outlets including: WCIU-TV, WGN-TV and Sun-Times SPLASH.

Over the course of nine months, HC garnered more than 158 million impressions across top-tier online, print and broadcast outlets including: Chicago Tribune, RedEye, WGN-TV, WGN Radio, Chicago Magazine, Crain’s Chicago Business, CS Magazine, the Daily Herald, WFLD-TV, WMAQ-TV, Eater Chicago and DNAinfo Chicago, among others.

HensonConsulting_PR_Chicago_Mariano's