HensonConsulting_PR_Chicago_Navy Pier

HensonConsulting_PR_Chicago_Navy Pier

Challenge

Create a “moment in time” to celebrate the old Ferris wheel while building excitement for both the new Ferris wheel and Navy Pier’s Centennial Celebration in 2016.

Results

Garnered more than 227.8 million impressions across top tier local and national media outlets, including Good Morning America, Chicago Tribune, Chicago Sun-Times, Yahoo and MSN, among others.

Generated a mention and visual of the Ferris wheel with the super moon on Good Morning America.

Coordinated a successful event that resulted in 30,000 Ferris wheel riders throughout the weekend including 7,200 overnight free riders.

HensonConsulting-PR-NavyPier-LastRide

HensonConsulting_PR_Chicago_Navy Pier