HensonConsulting_PR_Chicago_Pork & Mindy's

HensonConsulting_PR_Chicago_Pork & Mindy's

HensonConsulting-PR-Pork-And-Mindys-Opening-Invite

Challenge

Introduce slow-smoked, chef-driven sandwich concept, Pork & Mindy’s, to Chicago’s Bucktown-Wicker Park neighborhood, and generate media opportunities surrounding brand co-founder and Food Network star, Jeff Mauro.

Results

Secured and coordinated an exclusive interview in the Chicago Tribune Food & Drink section surrounding the announcement of the restaurant concept.

Secured broadcast segments both locally and nationally, including the TODAY Show, WGN Morning News, WCIU You & Me This Morning, FOX Good Day Chicago, and WGN Radio’s Steve Cochran Show.

HC garnered more than 174 million impressions across top-tier online, print and broadcast outlets, including Chicago Tribune, RedEye, WGN-TV, UrbanDaddy, Chicago Sun-Times SPLASH, The Daily Meal, WGN Radio, Chicago Magazine, Eater Chicago, Zagat Chicago, Tasting Table, Crain’s Chicago Business, WFLD-TV, PopSugar, WMAQ-TV, Eater Chicago and DNAinfo Chicago, among others.

HensonConsulting_PR_Chicago_Pork & Mindy's

Pork & Mindy's Mullbery Smoked Chicken & Waffles-LR