HC created the Western Pistachio Association's Color Brochure; a three-panel consumer nutrition brochure focusing on updated research findings from Penn State, as well as general nutrition fun facts about U.S. pistachios.

Brand Positioning/Consumer PR

At HC, we're experts in consumer marketing, teaming up with some of the most well-known household brands. Not only do we help our clients' brand names and products recognized by getting their stories told, we help ultimately drive consumer traffic and positively impact sales. Our best success stories include getting involved at the very beginning sitting at the table with the ad agency, promotions firm, sales team and brand management. With every new project we're working to develop strong strategy that ties back to the brand's objectives, brainstorming exciting public relations and promotional campaigns and ensuring integration at every consumer touch point.

HC can support you through:

  • New product launches/extensions
  • Big idea concepting
  • National media campaigns
  • Consumer sampling initiatives
  • National and local radio promotions
  • Spokesperson media tours
  • National stunts or consumer events
  • Satellite media tours and b-rolls